Why have SEO:
It is all good and well designing a brilliant corporate identity, a website and everything looks fantastic. But it is quite useless if people cannot find it. Think of having this great shop in the middle of a CBD but yet no-one knows that you exists. You are merely lost in all the clutter. Thanks to great companies like Google that strive to put your company on the map, quite literally. You can now build all of your relevant ‘keywords’ or ‘functioning’ words into your “shop” eg: your website.
Think of your website as a piece of real estate that is situated somewhere in the vast web network of businesses. Google have made it easier and possible to find your business among the numerous businesses that are there. by using words that you use in your everyday business or shop, you now implement those into your site so that when someone is looking for a particular product or service. Your business pops up in that search. All relevant to your location. It has come down to even targeting
specicfic demographics. What age group, what market people are in etc. But that is more on the digital marketing side. Search Engine Optimization has become a science. It takes alot of research and planning. The right placement of Meta Tags, Meta Descriptions, keywords, well written copy, back links and so on generates better search results that Google uses to display your website to a potential client.
What is SEO:
We are talking here about completely organic SEO. By organic we mean, Organic SEO (search engine optimization) is the phrase used to describe processes to obtain a natural placement on organic search engine results pages (SERPs). Therefore, NOT paid for advertising. Rather by the correct placement of the previously mentioned data.
We generally only mention Google here because Google is South Africa’s number 1 search engine. Where as Yahoo, Bing etc. really only cater for the USA, Europe and some Asian countries not so much South Africa, if at all. So in S.A. Google is your number 1 source for correct SEO. In general Google is at the fore front of search engines around the world. Meaning that if it is right for Google it will be right for all of them.
Getting it done right:
SEO work can be challenging, time consuming and lengthy in that it can sometimes take a few months to be on the first page, organically. Any company that says that they can guarantee to place you on the first page of Google within the first month is lying. Yes depending on your business and your competition, it could be possible. But if you are, let’s say a pizza place. It can literally take months. As you are competing against
1000’s for that #1 position. It takes time, trial and error, extensive research and a great deal of information planting to get you there. At Living Graphix we have done work for exactly those type of companies ie: A pizza, pasta place which has tons of competition and a Clinical Hypnotherapy company which, believe it or not, also has 1000’s of websites competing. So when we say this, we do know what we are talking about.
We will gladly take an obligation free gander at your website and let you know what would be invoved to boost your rakings and how much it would cost. Shoot us an email and let us help you get your business to Number 1.