services

Printing

Why use Living Graphix for your printing needs?livinggraphix printing services 001

Over the years Living Graphix's owner has had the privelage of working with a myriad of printing types and services. He has worked with the old photographic printing technologies, dye sublimation, repro and outdoor printing. Basically we know our stuff when it comes to setting up our design for print. We know our colours and colour matching when it comes to corporate images and branded colours. So when we set about creating business cards, leaflets or brochures or magazine ad's, or even signage or billboards. We need to keep a number of factors in mind. This all only comes with experience. We demand a high quality product from our printers. Which in turn means we need to deliver a high quality design. 20 years worth of experience in all types of media will absolutely give you the edge.

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There are no doubt, many, companies offering the cheapest products. Yes, you guessed it, it's cheap. It will not be a good reflection on your brand or your company to offer cheap business cards or gifts like diaries or calenders or brochures etc. Again, although we always negotiate the best prices with our suppliers, we do not substitue on quality. So if you want cheap, there are 100's of companies that will give you that. If you want quality...livinggraphix printing services 005

 

Product Branding

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Promotional merchandise
, promotional items, promotional products, promotional gifts, or advertising gifts, sometimes nicknamed swag, are articles of merchandise (often branded with a logo or slogan) used in marketing and communication programs. They are given away to promote a company, corporate image, brand, or event at trade shows, conferences, and as part of guerrilla marketing campaigns.

Referanced on: https://en.wikipedia.org/wiki/Promotional_merchandise

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As a result of being in the industry for 20+ years. Also because of Living Graphix's sister company Adcomm. We have built up a useful list of great suppliers of branded products in and around Johannesburg. These companies only make our list because they demand strict qulity standards, are reliable and provide the best service. Although we attempt to get the absolute best prices negotiated, we do not substitute on the quality. We would rather pay that little bit extra and give you a product that will last and offers good brand association.

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Due to our list of asweome suppliers, we offer everything. From branded premium water (still or sparkling), umbrella's, gazebo's, diaries, pens, pencils, rulers, banners, tear drop banners, t-shirts, caps. In fact you name it, we will get it branded. If you have any unique ideas we will either know the companies that can produce it or we will find them.

SEO Development

Why have SEO:livinggraphix seo services 001

It is all good and well designing a brilliant corporate identity, a website and everything looks fantastic. But it is quite useless if people cannot find it. Think of having this great shop in the middle of a CBD but yet no-one knows that you exists. You are merely lost in all the clutter. Thanks to great companies like Google that strive to put your company on the map, quite literally. You can now build all of your relevant 'keywords' or 'functioning' words into your "shop" eg: your website.

Think of your website as a piece of real estate that is situated somewhere in the vast web network of businesses. Google have made it easier and possible to find your business among the numerous businesses that are there. by using words that you use in your everyday business or shop, you now implement those into your site so that when someone is looking for a particular product or service. Your business pops up in that search. All relevant to your location. It has come down to even targeting livinggraphix seo services 002
specicfic demographics. What age group, what market people are in etc. But that is more on the digital marketing side. Search Engine Optimization has become a science. It takes alot of research and planning. The right placement of Meta Tags, Meta Descriptions, keywords, well written copy, back links and so on generates better search results that Google uses to display your website to a potential client.

What is SEO:

We are talking here about completely organic SEO. By organic we mean, Organic SEO (search engine optimization) is the phrase used to describe processes to obtain a natural placement on organic search engine results pages (SERPs). Therefore, NOT paid for advertising. Rather by the correct placement of the previously mentioned data.

We generally only mention Google here because Google is South Africa's number 1 search engine. Where as Yahoo, Bing etc. really only cater for the USA, Europe and some Asian countries not so much South Africa, if at all. So in S.A. Google is your number 1 source for correct SEO. In general Google is at the fore front of search engines around the world. Meaning that if it is right for Google it will be right for all of them.livinggraphix seo services 003

Getting it done right:

SEO work can be challenging, time consuming and lengthy in that it can sometimes take a few months to be on the first page, organically. Any company that says that they can guarantee to place you on the first page of Google within the first month is lying. Yes depending on your business and your competition, it could be possible. But if you are, let's say a pizza place. It can literally take months. As you are competing against livinggraphix seo services 005
1000's for that #1 position. It takes time, trial and error, extensive research and a great deal of information planting to get you there. At Living Graphix we have done work for exactly those type of companies ie: A pizza, pasta place which has tons of competition and a Clinical Hypnotherapy company which, believe it or not, also has 1000's of websites competing. So when we say this, we do know what we are talking about.livinggraphix seo services 006

We will gladly take an obligation free gander at your website and let you know what would be invoved to boost your rakings and how much it would cost. Shoot us an email and let us help you get your business to Number 1.

Digital Marketing

What is digital marketing?livinggraphix digital marketing services 001

Digital marketing is an umbrella term for the targeted, measurable, and interactive marketing of products or services using digital technologies to reach and convert leads into customers and retain them.The key objective is to promote brands, build preference and increase sales through various digital marketing techniques. It is embodied by an extensive selection of service, product and brand marketing tactics, which mainly use the Internet as a core promotional medium, in addition to mobile and traditional TV and radio.[1]

Digital marketing activities are search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, and e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e–books, optical disks and games, and any other form of digital media. It also extends to non-Internet channels that provide digital media, such as mobile phones (SMS and MMS), callback and on-hold mobile ring tones.[2] The fundamental concept in digital marketing is based on the inbound marketing approach or generally it's called customer centric approach.

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According to the Digital Marketing Institute, Digital Marketing is the use of digital channels to promote or market products and services to consumers and businesses.

Content credited to: https://en.wikipedia.org/wiki/Digital_marketing

 

Other than paid for marketing as stated above. There are other [free] options to marketing that we call affiliate marketing. Whereby we place your brand on certain sites that give your company exposure through them. They intern do their own type of marketing which helps boost awareness indirectly to you. The cost of digital marketing is relatively low compaired to traditional forms of marketing, like exhibitions or printing for example. Your social media presence and SEO play integral roles in this type of marketing. It is measured, as mentioned above and can be specifically targeted to area's, age groups and even specific interests. Marketing has become a science and it does take some expertise to be in the right place at the right time. We focus on researching this and helping your company achieve growth and sustainability.

Pro Web Design

Why choose a professional designer?

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You want a creative, effective and 'custom' type of website. Only a company with the skills and knowledge to produce these results can offer this to you. Living Graphix started doing webdesign about 7 years ago. Studying HTML, Adobe Dreamweaver, CSS and Adobe Flash & actionscript. Websites have come a long way in such a short period of time. Companies have undertaken to make it easier and quicker. A great number of software companies have jumped on the band wagon. Offering easier services where one can create their own website using an already built UI (User Interface) and all this, "they claim" is free. There are some drawbacks to this. Although they are great for possibly starting with. They are definitely not a full solution. They are very limited when it comes to customizing. They will have to be paid for at some point, make no mistake. When, if, we are actually educated enough. It works out far more cost effective in the long run, to have a professional design a custom website for you. Host it locally (Here in South Africa) and possibly even maintain the site for you. We, like many design agencies, know what we are doing. We have stood through the trials and know the in's and out's. However, if you still feel that the work can be carried out as effectively by your cousin, aunty, friend, brother or sister. While we don't suggest it, you are welcome to it. We all had to start livinggraphix webdesign services 002
somewhere and we do encourage people to learn. Here at Living graphix, we are skilled and knowledgeable when it comes to websites and website hosting. We have done the trial and error for you, so you don't have to.

HTML & PHP "static" website advantages & drawbacks.

Back 8 years ago, smart phones were only just starting out. Ipads, tablets and the like weren't even thought of yet. That is where HTML came into it's own. It is quick to design, quick loading on most PC's and light weight. Because we only had one screen to concern ourselves with and few screen sizes. It made designing a site easier, with less planning. It also took up far less space on hosting servers. Learning HTML has almost become obsolete because of WYSIWYG (what you see is what you get) programs that actually create it for you while you design. In general this is why you will still find HTML (Hyper text markup language) and PHP (Hypertext Pre-processor) websites being offered, still very basic to set up and also the reason we still find inexperienced people offering these sites for cheap. They are unfortunately, like everything, becoming outdated. A professional can do a fantastic creation for you using HTML & PHP. But they would not be cheap and they certainly wouldn't be using WYSIWYG web builders. Also, when it comes to SEO and being responsive, these sites, although functional, are not practical in the long run. Can be extremely bland and not very appealing.

CMS (content management systems) advantages and drawbacks:

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With Wordpress and Joomla coming to the fore. Initially created for blogs. They have become awesome ways to build commercial sites. Especially where SEO (search engine optimization) comes in. With more and more pro designers turning to creating templates and plugins or extensions for these free CMS's (content management systems). A CMS, and there are a few, like: Joomla, Wordpress, Drupal, Silverstripe, Cushy, Frog, ModX, Magento, Opencart, Woocommerce to only name a few. There are literally hundreds. It becomes more cost effective. Granted it is making designers jobs more and more obsolete because it becomes easier for just anyone to do it. We do, however, still need the skills and expertise, when it comes to laying it out. Customizing and tinkering with the code. CMS's offer responsiveness, which we need now, with smartphones and Ipads etc. Because your site now needs to fit on a whole bunch of different screen sizes. We don't need to be concerned with the skeletal part of the website and as the name suggests it is a content management system. So your content is managed for you. It can be quite a frustrating way to build a site. Yet we basically cover all of our bases with the necessaties and can focus more on giving you a great looking return on your investment.

Make the right choices!

In short, websites are just that, an investment. If they are designed correctly, you will make a great return on your investment. They  are not something to livinggraphix webdesign services 005
simply just be there. It is a tool to grow your business. think on how you are more attracted to a company if their website is attractive, clean, fresh and easy to navigate. Please don't expect skilled work to be done by unskilled people. It does not bode well for your company image. Your website is your store front. The more people that are intrigued by it, the more clientele you can expect. If you want your business to generate money, commission a pro. If you want to attract business, get Living Graphix to do it for you. But, if you are not growing and getting more customers in. Have a look at your website. Because 9 out 10 people these days are going online first, to find what they are looking for. Yes, your website is important, so, contact us now!!

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