What is digital marketing?
Digital marketing is an umbrella term for the targeted, measurable, and interactive marketing of products or services using digital technologies to reach and convert leads into customers and retain them.The key objective is to promote brands, build preference and increase sales through various digital marketing techniques. It is embodied by an extensive selection of service, product and brand marketing tactics, which mainly use the Internet as a core promotional medium, in addition to mobile and traditional TV and radio.
Digital marketing activities are search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, and e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e–books, optical disks and games, and any other form of digital media. It also extends to non-Internet channels that provide digital media, such as mobile phones (SMS and MMS), callback and on-hold mobile ring tones. The fundamental concept in digital marketing is based on the inbound marketing approach or generally it's called customer centric approach.
According to the Digital Marketing Institute, Digital Marketing is the use of digital channels to promote or market products and services to consumers and businesses.
Content credited to: https://en.wikipedia.org/wiki/Digital_marketing
Other than paid for marketing as stated above. There are other [free] options to marketing that we call affiliate marketing. Whereby we place your brand on certain sites that give your company exposure through them. They intern do their own type of marketing which helps boost awareness indirectly to you. The cost of digital marketing is relatively low compaired to traditional forms of marketing, like exhibitions or printing for example. Your social media presence and SEO play integral roles in this type of marketing. It is measured, as mentioned above and can be specifically targeted to area's, age groups and even specific interests. Marketing has become a science and it does take some expertise to be in the right place at the right time. We focus on researching this and helping your company achieve growth and sustainability.